I'm always amazed, as I skim through my spam folder, at the lack of variety in the "topics" broached by spam messages. Maybe one day I should take a little statistical snapshot of my spam folder and look at the proportion of messages about male enhancement pills, bank loans, improbable lottery draws or luxury watches compared to the rest.
I honestly don't understand how people can still fall for those (even if the suckers amount to less than 1%). I am convinced that spammers would fare better if they tapped into less hackneyed, more "relevant" topics. By relevant, I don't mean something narrowly targeted that really resonates with few people and leaves the rest of the crowd indifferent (although that could be an option too). I understand that spammers want to cast as wide a net as possible. For that net to be more effective, I'd suggest using highly visible sporting events as bait, or at least something that catches the eye because it is currently making the news (an election, a natural phenomenon, even a major software release or a celebrity's wedding).
The media was all about the FIFA World Cup last month, and I only got one spam message acknowledging it. The message was sent to me in BCC, the main addressee being some soccer club in France. I received it on the day of the final game, with the following subject line:
alors qu'en penses tu du resultat de la coupe?Now wasn't that cleverly done? Wouldn't you be more inclined to click on a message whose subject line is "Get 20% off original price at Tour de France winner's pharmacy" rather than "Get 20% off original price at our online pharmacy"? I believe you would if you received it today, because it is relevant in summer time, when the Tour de France is on. You probably wouldn't notice it as much in the winter, where you'd be more attuned to winter Olympics news or holiday shopping discounts and special offers.
(so what do you think of the results of the cup?)